Cali-based Fashion Designer slash Winemaker, Megan Sekermestrovich, navigates the industry through an outsider’s lens. With no formal training or apprenticeships, her approach to natural wine is curiosity-driven and holistically-minded.
Lula produces vision-backed natural wines that aim to support responsible land stewardship and an equitable industry ecosystem. It's always Lula Season. All Lula wines use sustainably farmed fruit, native yeast fermentation, and are zero-zero, in that there are no additions to the wine. Just a grape show here.
Spontaneous by nature, you never know when the next drop will be, making every season “Lula Season.” Follow along @itslulaseason and be sure to snag a bottle or two from one of our favorite shops!
Hi, I’m Megan, the winemaker behind Lula.
With a background in the Fashion Industry, I found the grit over glamour of the Natural Wine world both compelling and familiar. As a curious, but also nosey consumer, it didn’t take long for these curiosities to unfold into career-altering pursuits.
When I met Noel Diaz of Purity Wine at the Richmond Co-op, I’d shown up for a tasting and left with an invitation to make something of my own. The next week I was buying grapes and my label Lula took shape. I debuted Lula State Flower 2019, a carbonic Valdiguié, at Bay Area wine fairs By The Way and WINeFare SF.
Pursuing avenues beyond winemaking, I took on opportunities in Sebastopol, CA suckering steep rows of biodynamic Pinot Noir just as veraison began, and in Dallas, TX at a thriving bottle shop selling natural wines firsthand.
Lula is the culmination of the path I’m paving for myself in this industry and I can’t wait to share a glass with you.
